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Google

Making a hotel ballroom feel unmistakably Google.

Client
Google
Industry
Technology
Website
Production House
The Master Plan
Summary

The Google Cloud Summit brought together over 300 technology leaders and partners at the Shangri-La Hotel Singapore, a showcase of cloud innovation and AI. We are proud to have been part of this event, designing the full suite of collateral from the Key Visual: booths, wayfinding, signage, badge identity, and digital adaptations. The work had to be sensitive to the venue, where compressed floor areas, warm ambient lighting, and corridor-led circulation shaped every decision. A single visual language carried through each touchpoint, so the event read as one continuous experience.

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The Google Cloud Summit brought together over 300 technology leaders, partners, and practitioners at the Shangri-La Hotel Singapore, a showcase of cloud innovation and AI for the region's tech community.

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