Video Production & Animation Services in Singapore

What is Videography & Animation?

Videography and animation are where strategy and identity become tangible. They are the formats that carry the most weight when a brand needs to say something that words alone cannot hold — a campaign that needs to move people, a story that needs to feel real, a concept that needs to come alive.

We approach every film and animation project with the same discipline we bring to strategy: the brief is interrogated before the treatment is written. Who is watching this, and in what context? What do we want them to feel, and what do we need them to do? Those questions shape the concept, the tone, the pacing, and every creative decision that follows.

Our production work spans brand films, campaign content, documentary storytelling, and social-first formats. Our animation capabilities include 2D motion graphics, kinetic typography, and infographic animation — used to explain complex ideas with clarity, or to give a brand’s visual identity a life it cannot have in print.

We have produced film and animation for national government campaigns, multinational brands, and independent F&B operators. The scale differs. The standard does not.

Video Production & Animation Services

Brand Films
Campaign Videography
Documentary & Storytelling
Event Coverage
Social Content Production
Infographic Animation
Motion Graphics
2D Animation

Our Process

Our creative process is built on a series of four rigorous, interconnected procedures that adhere to proven design practices.

Discovery

We begin by understanding the intent behind your brand, not just the brief. Through structured conversations with your leadership, we surface the ambitions and assumptions that shape every decision that follows.

Strategy

With a clear understanding of why, we build the strategic foundation: positioning, architecture, and messaging. This is the document all work traces back to.

Design

Strategy becomes visible. We develop the visual identity, communication systems, and creative work. Every decision is rooted in the foundation we built together. Nothing is arbitrary.

Delivery

We hand over a brand ready to be used, with guidelines built for real decisions. Where needed, we stay involved to ensure the work lands the way it was intended.

Frequently Asked Questions About Video Production & Animation Services

What's the difference between videography and video production?

Videography typically refers to the act of filming or capturing footage with a camera. Video production is the broader discipline that includes pre-production (concept, script, storyboard), production (filming, directing, lighting, sound), and post-production (editing, motion graphics, colour grading, sound design). Wherefore handles the full production process, not just filming.

How much does video production cost in Singapore?

Video production costs in Singapore vary significantly by scope. A short social video may start from SGD $3,000, corporate videos and explainers typically range from SGD $8,000 to $30,000, while full brand films, documentaries, or campaign productions can reach SGD $50,000 to $150,000+. Wherefore scopes each project individually and provides tailored proposals after a creative briefing call.

How long does a video production project take?

A typical video production project at Wherefore takes 6–12 weeks from briefing to final delivery, depending on complexity. Simple corporate videos may complete in 4–6 weeks; brand films, documentaries, and animation projects with custom illustration can take 10–16 weeks. We provide clear milestones and timelines at project kick-off.

Do you do 2D animation in Singapore?

Yes. Wherefore produces 2D animation in Singapore, including motion graphics, kinetic typography, character animation, and infographic animation. Animation is ideal when ideas are too complex, abstract, or hypothetical to film or when a brand's visual identity needs to come alive in motion. We handle the full animation pipeline from script to final delivery.

What types of videos does Wherefore produce?

Wherefore produces brand films, corporate videos, campaign videography, documentaries, social content (Instagram, TikTok, LinkedIn, YouTube), event coverage, infographic animations, 2D motion graphics, and explainer videos. Our work spans national government campaigns, multinational brands, and independent F&B operators — the scale differs, the standard does not.

Can Wherefore produce both live action and animation?

Yes. Wherefore handles both live-action video production and 2D animation in-house. Many projects combine both, for example, a brand film with animated lower thirds, or a documentary with infographic sequences to explain complex data. Having both capabilities under one roof keeps the brand voice consistent across formats.

Daniel Ho

Chief Executive Officer
Netball Singapore

Growing netball in Singapore means inspiring current and future generations. Wherefore branded our flagship event with a culturally relevant identity that spoke to young Singaporeans, without losing what makes our sport special. The team was sharp and collaborative throughout, and the shift in how young fans engage and emotionally connect with the event has been our biggest win.

Huang Xiaojing

Senior Communications Manager
Chinese Development Assistance Council

We needed a creative partner who could tell our story in a way that felt genuine and relatable. Wherefore took the time to understand our brand and the communities we serve, really listened to what mattered to us, and delivered a video that felt warm, sincere, and true to us.

Lim Wei Ling

Manager
Qi Ji Retail Services

We engaged Wherefore team to support us through a brand identity refresh, and the engagement has been a valuable one for our team. They really took the time to understand our business and helped us look at our brand strategy with fresh eyes, bringing a useful sense of alignment to our internal thinking and how we portray ourselves to our customers.