Paylater by Grab

Wherefore led the creative concept, spatial design, and experiential strategy for STRETCH; a brand activation for Grab PayLater staged on the concourse of Plaza Singapura, one of Singapore's busiest indoor retail environments.

As a branding and design agency, we were engaged to make an abstract financial product tangible for Gen Z and millennial shoppers, designing a booth experience that could attract, educate, and delight without a single hard sell.

More than a booth, STRETCH was conceived as a piece of spatial storytelling: a sculptural centrepiece that carried the product truth in its very form, and invited shoppers to step inside it.