Hartadi Pranata

Hartadi is the reason this studio laughs as much as it does. He is also the reason client workshops stop feeling like meetings and start feeling like conversations, which matters more than it sounds. Brand work asks people to say honest things about their own company, and nobody does that in a stiff room. Underneath the jokes is a designer with a very good read on people. He knows what will land and what will fall flat, usually before anyone else in the room has caught up. When a brand needs warmth, or personality, or humour that still works the fifth time you see it, his hand is usually on it. He is also first to put his hand up for the job nobody else wants. Every studio needs one of those. We got lucky with ours.